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Raising the Bar is a program in Marin to encourage parents,
organizations, and communities to create youth-focused events that do not
include the use of alcohol and other addictive substances.
The Raising the Bar initiative, which began as a grassroots movement here in
San Anselmo through Ross Valley Healthy Community Collaborative, was created in
response to local
statistics and research among local youth showing that teens
and young people in our community have high rates of alcohol use.
Data shows our community has a significant problem with alcohol use and
abuse. Healthy modeling has proven to be a protective factor and helps
teach kids that you don’t have to have alcohol to have fun. What we model in
terms of substance use can have a big impact on our children’s health
The San Anselmo Parks & Recreation Commission recognized that alcohol
promotion and sales at local recreational events exposes our children, teens
and young people to an environment that promotes alcohol consumption. For this
reason, the Commission decided to adopt a policy this year that only
non-alcoholic beverages will be sold at the San Anselmo Country Fair Day. The
Commission has partnered with Raising the Bar who will host one of the beverage
booths and donate all the proceeds to the Town.
The Raising the Bar program has been adopted by Sleepy Hollow Swim Team, West
Marin Little League, Twin Cities Little League, San Anselmo Baseball
Association, and Ross Valley Breakers Soccer Club, who now serve only
non-alcohol beverages at team parties and events. The list is growing as more
and more organizations learn about this program and want to support the young
people in their community.
We applaud these organizations, the coaches, and parents for being in the
forefront of this initiative and for creating a positive example for our kids
and our community.
Ross Valley Healthy Community Collaborative (which is part of The Coalition
Connection) is committed to addressing the crisis of underage substance use and
abuse in our community through evidence-based environmental prevention
For more information, please visit raisingthebarmarin.org and