County Health Expected to Allow Curbside Pickup for Non-essential Business Beginning on Monday May 18th
Bay Area health officers are expected to allow non-essential retail businesses to sell curbside beginning on Monday, May 18. Hear the County's Public Health Officer, San Anselmo resident Matt Willis, MD, MPH talk about the decision here. The Marin Recovers Retail Task Force is working on County guidelines. The County is also working with childcare providers to accommodate the expected demand for childcare for the workforce.
Develop Safe Practices For Your Business
Follow County Health Department order and guidelines that outline conditions for reopening. Each business is required to post a social distancing protocol and there is a template available at the County website. The Town will forward any new guidelines when they become available. There may also be specific guidelines for your industry sector. The Occupational Safety and Health Agency (OSHA) has developed safe operating guidelines that, while geared to larger-scale businesses, have helpful guidance. Consider applications like Yelp Waitlist to help manage social distancing for curbside takeout orders.
Evaluate your Vendors.
Businesses will likely need to be much more focused on lead times for inventory. Given that many suppliers will also be ramping up, distribution channels may be slow to respond with product orders. Also, note that many businesses may need to find new suppliers as some unfortunately may be out of business.
Deepen your Online Presence.
E-commerce was growing prior to the pandemic and has only accelerated during stay-at home orders. Due to various factors (job loss, reluctance to congregate) we expect foot traffic to lag even when the shelter-in-place order is lifted. This is the time to dedicate some time and resources to developing your social media and e-commerce presence. There are many low-cost starter options, like eBay, Etsy, Facebook, Shopify, etc. that can quickly help you obtain an e-commerce presence in the short-term, while you explore your e-commerce and social media marketing strategies.
- It only takes minutes to establish a presence on Yelp and Google.
- The Patch will add your open business to their free listing
- MarinBusinesses will add your open business to their free website
Partner with other local businesses and community organizations.
Work with businesses in Town and/or the San Anselmo Chamber of Commerce to promote reopening and find ways to work together to reach customers.