Aside from your usual hashtags, we recommend using #shopsananselmo, #sananselmo, #shoplocal #shopsmall and #dinesananselmo in your social posts.
Aside from individual business social media accounts, we saw good results on NextDoor for SBS and encourage posting on this platform as well as the entire business community posting comments, likes, following, etc. on each other social media accounts.
Official posts by the Town will also be placed.
Due to the positive response with the SBS ad in Marin IJ and request from those that attended the SBS debriefing sessions, three additional 1/4 page ads will be placed for the Holidays. They include:
12/16/20 (W) issue of the Marin Scope newspapers (six cities).
12/16/20 (W) issue of the Marin IJ
Either 12/20/20 (Su) or 12/27/20 (Su) issue of the Marin IJ, to be determined by those attending upcoming planning sessions.
Please note that the Town of San Anselmo in partnership with the San Anselmo Chamber of Commerce is paying for these three print ads.
It important to communicate to customers shopping, ordering and delivery options you offer with your business, especially as some customers will prefer not to come into your stores. Examples include in store @ maximum 20% capacity with strict safety protocols, online ordering, Facetime shopping experiences, Instagram live selling, phone orders, online takeout ordering systems, personal shopping appointments, curbside pick up, delivery options, etc.
Last Minute Late Night Shopping
Some of our business owners wanted to offer customers last minute late night shopping experiences, where businesses stay open until 8:00 p.m. Here are the dates selected by business districts:
Red Hill Shopping Center: December 17, 2020 (Thursday)
Downtown & Other Business Districts: December 19, 2020 (Saturday)
We will be advertising and promoting the late night shopping dates by area in our program.
EDC member Rebecca Bugas (Co-owner of The Hub) is the lead for Red Hill Late Night Shopping on 12/17/20, and can be emailed here.
Eblasts & Blogs
All open businesses and restaurants should send out an Eblast letter about their Holiday season specials and the upcoming Last Minute Late Night shopping, if they are planning to participate. We also recommend letting people know shopping, takeout, and delivery options. Same with blogs/news on websites.
Promotion of our Holiday Marketing Program will be featured in the Town Manager Newsletters.
Create a pop up on your website to highlight Holiday shopping, any specials you are offering, and Late Night shopping if planning to participate.
Some of our businesses wish to have a handbill with call to action about late night shopping to handout to customers.
The handbill for Red Hill merchants has been completed and EDC member Rebecca Bugas is distributing to merchants who wish to stay open late on 12/17/20.
Design of the handbill for Downtown & Other Business is in process and will be available via Town website for downloading on 12/14/20 (M). Jessica Rising is also happy to email the digital file to any interested merchants for them to print out on their end.
We will continue to reach out to media sources regarding our Holiday efforts.
Members of the community donated funds to purchase garland and volunteers installed the garland on most street light poles in the Downtown.
After Christmas Sale
At our planning session on 12/14/20, we will determine if the business community would also like our Holiday Marketing Plan to include After Christmas Sales.
I look forward to our upcoming Holiday planning sessions and thank all who have given of themselves to help our small businesses during this very challenging time.
Chair, San Anselmo Economic Development Committee